Almost two years ago, we talked about how Gibson was going pretty high tech with their new models. I’m not sure if people rejected this change (probably), it made the lineup too confusing (probably) or it made it too difficult to keep making the same guitar they’ve made for 70 years at crazy high margins (bingo!), […]
Gibson recently announced a whole bunch of crap is changing in 2014. They’re a big company, so it’s a big deal. Here’s a rundown of the major headlines.
Since the major guitar brands cannot grow their market share by selling more products to more people, they’re again continuing the time-honored tradition of growth through acquisition. In this case, it’s software company Cakewalk. So what can we expect once this deal is done?
Fender and Gibson have an issue. I call it the PT Cruiser Paradox. For those of you who live outside of America, and thus possibly escaped it. This is a PT Cruiser: It was basically a Neon station wagon. Because of its flat load floor it was classified as a truck by the EPA (I […]