Not too long ago, we wished for mass-customization options from guitar makers. Basically the same thing you get when you build a car online rather than buy what is on the lot. And with the launch of the Mod Shop, Fender is doing just that. So is it everything we wanted? I attempted to build… Continue reading Fender Mod Shop: Exactly What We Wanted… Sort of.
Almost a month ago, Fender somewhat quietly started a new venture. For the first time, they hired a Digital Products Officer. I’m not going to pretend I can predict his success or failure in a job he’s hardly started. Kaplan seems like a perfectly competent guy with a lot of experience, although I’ve said before… Continue reading What’s Coming From Fender’s Digital Products Team?